Postoni vs Metricool
Metricool is for data analysts trying to reverse-engineer the algorithm. Postoni is for writers trying to influence humans.
The "Best Time to Post" Trap
Metricool heavily pushes its "best time to post" heatmaps. As we outline in our methodology, relying on global timing averages is a losing strategy in 2024. Algorithms prioritize early velocity and dwell time. Focusing on the exact minute of publication distracts from focusing on the quality of the hook.